Exclusivity at your feet

One of my favorite streets in Madrid is Calle Espíritu Santo, in the Malasaña neighbourhood. The place hides wonderful surprises like the small shoe shop Ioli-Guide, a place where you enter and the first reaction you have is to try every single pair of exclusive shoes available. That's right, exclusive!

At Ioli-Guide, anyone can create his/her own pair of shoes, choosing from six existing insole shapes, with a combination of over a 100 fabrics and a range of heels available (with a 15€ suplement for platform shoes).

In the web, that is still not a 100% ready, you can play with the different combinations (my favorite one is the Pispireta 4, just like in the picture below), created by designers Veronique Guide and Cynthia Ioli.


Exclusivity has its price, of course: for a model available in store the price is aprox 150€, and to design your own pair of shoes, the price increases to aprox 185€.

Men are also welcome to design their own exclusive pair of shoes. Also, the store has a beautiful collection of bags and accessories, all hand-made.

Images: diario El Mundo