Kenzo poppies celebrate summer

Kenzo keeps inovating following its concept of bringing nature into the urban space. In order to celebrate the summer, the Japanese brand invited French dance company Les Passagers to perform a vertical show in Plaza Felipe II.

The poppy flower - the brand's fetish symbol - will be the star of the event on 26 June. This is not the first time Kenzo chooses Madrid to stage an action for its poppy inspired fragance Flower by Kenzo. Last year, the brand installed a field of 80.000 paper poppies in front of Reina Sofia Museum (image below).

Flower by Kenzo
http://www.kenzoparfums.com/
Fotos: Flickr