Mix It Up

The consumer team at the agency organized a Swap Party last week to present the new adidas Mix It Up collection designed exclusively for Foot Locker. The party guests danced at the rhythm of rock, dance and hip hop, while exchanging parts of garment on the dance floor. The winner was the person wearing the crazyiest and most original outfit at the end of the party.

The gig - that gathered over 200 guests at Bar Pepino in Barcelona - was inspired by the adidas Mix It Up concept.

Check out some pics from the party...

Images: Edelman/Foot Locker